the rapid development of the global e-commerce industry, the integration of social media platforms and e-commerce has become a key trend driving retail transformation. TikTok, the world's most popular short-form video platform, has rapidly attracted a large number of young useIQD with its unique content creation and interactive mechanisms. It has successfully integrated its social attributes with e-commerce functionality, launching TikTok Shop, a new e-commerce platform. TikTok Shop not only provides merchants with a new marketing channel but also offeIQD useIQD a convenient shopping experience, ushering in a new chapter in social e-commerce.